New collaboration to drive trade delegations, policy advocacy, and investment flows as Africa marks push for economic independence
By DANJUMA AMODU
Brevity Anderson UK and the Europe India Centre for Business and Industry (EICBI) have signed a strategic Collaboration and Services Agreement to advance trade, investment, and policy engagement across Africa, the European Union, and India.
The Agreement establishes a framework for long-term cooperation in trade facilitation, investment promotion, stakeholder engagement, and international commercial development. It covers collaborative activities including trade delegations, business matchmaking initiatives, consultancy and advisory services, institutional engagement, and market access support designed to strengthen bilateral and multilateral commercial relations between the three regions.
The deal comes at a time when African economies are intensifying efforts to diversify partnerships, attract foreign direct investment, and assert greater control over trade negotiations in line with the African Continental Free Trade Area (AfCFTA) objectives. India and the European Union remain two of Africa’s largest trading partners, with combined trade volumes exceeding $150 billion annually.
“This Agreement represents a significant strategic milestone in advancing commercial diplomacy and international business cooperation between Africa, Europe, and India. Through this partnership with EICBI,” James Shindi, Chief Executive Officer of Brevity Anderson, stated, adding that the company intends to strengthen institutional engagement, facilitate investment opportunities, and support sustainable cross-border economic collaboration through coordinated trade and policy initiatives.
A key component of the collaboration includes the strategic coordination of lobbying and advocacy activities intended to support policy dialogue, investment facilitation, regulatory engagement, and enhanced public-private sector cooperation between African and European stakeholders, while simultaneously expanding commercial collaboration opportunities with India.
“At a time when businesses and governments are increasingly seeking trusted international partnerships, this collaboration creates a platform to facilitate investment, trade, policy engagement, and stakeholder cooperation across three strategically important regions,” Sujit S. Nair, Chairman of EICBI, stated.
“We are therefore delighted to formalise this collaboration with Brevity Anderson, which reflects our shared ambition to build stronger economic and institutional linkages between Africa, Europe, and India. We look forward to working closely with Brevity Anderson to support meaningful and long-term economic engagement,” Nair added.
Brevity Anderson is a UK-based advisory and business facilitation firm with a strong operational footprint in Africa, focusing on government relations, market entry, and commercial diplomacy. The Europe India Centre for Business and Industry (EICBI), headquartered in the UK, works to promote trade and investment between Europe and India through policy forums, business delegations, and parliamentary engagements.
The new pact aligns with broader shifts in global trade dynamics, where emerging economies are seeking more balanced, South-South and triangular cooperation models. For Africa, the partnership offers a structured channel to attract technology transfer, financing, and market access, while leveraging India’s growing industrial base and Europe’s regulatory and investment expertise.
Under the Agreement, Brevity Anderson will lead the coordination and hosting of trade delegations and commercial engagement initiatives within Africa, while EICBI will support strategic facilitation, stakeholder mobilisation, and business engagement activities across Europe and India.
The Agreement further establishes an exclusive collaboration structure within defined operational territories, reinforcing the Parties’ commitment to coordinated market engagement and long-term strategic alignment.
